DIE NEUE TYPOGRAPHIE

An exposition of modern typography in the age of the web

01

ASYMMETRY

The rejection of centered arrangements in favor of dynamic, balanced compositions that guide the eye through purposeful tension.

02

CONTRAST

Bold juxtapositions of weight, size, and space create hierarchy and rhythm in the typographic landscape.

03

CLARITY

Function determines form. Every element serves communication, stripped of ornamental excess.

SPECIMENS

Aa

AKZIDENZ-GROTESK

The archetypal sans-serif, embodying neutrality and functionality.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Gg

FUTURA

Geometric perfection realized through circles, triangles, and squares.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

"The essence of the New Typography is clarity."

— Jan Tschichold, 1928

MODERN WEB TYPOGRAPHY

VARIABLE FONTS

Typography that responds to its environment

font-variation-settings: "wght" var(--weight), "wdth" var(--width);

FLUID TYPE

Scalable systems for responsive design

font-size: clamp(1rem, 2vw + 1rem, 3rem);

GRID SYSTEMS

Modular construction for digital layouts

display: grid; grid-template-columns: repeat(12, 1fr);

TYPOGRAPHY LABORATORY

The quick brown fox jumps over the lazy dog

PURPOSE AND INTENTION

Typography must be communication in its most intense form. The emphasis must be on absolute clarity of expression. Every part of the text must be in accordance with the whole, and nothing must be permitted that is calculated merely to satisfy a craving for "beauty."

ORGANIZATION OF CONTENT

The organization of the text by means of typography must make apparent at first glance the relative importance of the various parts. Through variations of type sizes, weights, and positioning, a logical hierarchy emerges that guides comprehension.

THE DIGITAL REVOLUTION

What Tschichold could only dream of, we now realize through code. Variable fonts, responsive layouts, and dynamic typography extend his principles into dimensions previously unimaginable. The web becomes our printing press, the browser our canvas.